A Pantone color (or PMS color) refers to the Pantone Matching System, a standardized color reference used across the printing industry to specify an exact, consistent color regardless of who's printing it or where.
Unlike a CMYK conversion, which can vary slightly between different printers and presses, a Pantone number specifies a pre-mixed, exact ink formulation — removing the guesswork and ensuring your brand's exact color prints consistently every time.
A complete brand color specification typically includes a Pantone value alongside CMYK and RGB/HEX, giving whoever is producing your materials the most precise option available for print reproduction.