Letterpress is a traditional printing method where inked, raised type or plates are pressed directly into paper, leaving a subtle debossed impression along with the ink — a distinctly tactile result that digital or offset printing can't fully replicate.
It works best on thick, soft, uncoated paper stock that can hold the impression clearly, and tends to look best with simple, high-contrast designs rather than intricate detail or photography.
The technique carries strong associations with craftsmanship and authenticity, which is why it's popular for wedding stationery, boutique retail branding, and print-focused businesses that want their materials to feel handmade.