Spot UV is a glossy coating applied to specific, targeted areas of a design — typically a logo or a few key words — over an otherwise matte surface, creating a subtle sheen and slight raised texture where it's applied.
Because it only highlights select elements rather than coating the whole surface, spot UV creates a deliberate, considered contrast rather than an all-over shiny finish — a common technique for business cards and packaging that want one refined focal point.
It requires a separate printing pass and precise alignment with the underlying design, which adds cost but is generally worth it for brands positioned as premium or detail-oriented.