Gentra
Fitness
A revolutionary workout app designed specifically for couples. Built on the insight that shared goals lead to better retention and faster results.
Objective
Increase app daily usage through community-driven visual hooks and shared goals.
ROI
35% higher session length compared to generic fitness competitors.
Retention
Design architecture built to appeal to both feminine and masculine aesthetics.
Shared Authority.
We utilized a high-energy palette combined with sophisticated typography to ensure the brand felt as professional as it did motivating.
Strategic
Architecture
The core philosophy "Stronger side by side" drove every design decision.
-
Retention UI: Visual hooks for shared milestones.
-
Market Edge: Premium couples positioning.
The Energy Palette
Optimized for high-energy psychological triggers.