Packaging is often the most physical, most closely inspected touchpoint a brand has — it needs to carry the identity accurately while working within real print and structural constraints.
Who this is for
- Product-based businesses launching a new item or updating existing packaging.
- Brands whose current packaging doesn't match the quality of what's inside, or the rest of their brand identity.
- Businesses expanding into retail, where packaging needs to hold up on a shelf, not just online.
Problems it solves
- Packaging that doesn't reflect the brand identity used everywhere else, creating a disconnect at the point of purchase.
- Designs that look right on screen but don't account for real print production constraints.
- No structural packaging file (dieline) to design around, leading to costly revisions later in production.
How the process works
- Structure & constraints. Confirming the packaging format, dieline, and production method before designing the artwork.
- Design. Applying the brand identity to the packaging within those structural constraints.
- Proofing. Reviewing a physical or digital proof before full production.
- Print-ready delivery. Delivering final, production-ready files to the printer or manufacturer.
What's delivered
- Packaging artwork designed to the provided dieline
- Print-ready files in the required color mode (CMYK/Pantone)
- Label and secondary packaging elements where relevant
- Guidance for print production and proofing
Our approach
Packaging is designed around the real structural and print constraints from the start, not adjusted after the fact — this avoids the costly revisions that come from designing packaging as a flat graphic first.